top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Product Marketing & Campaigns
-
Click a project thumbnail to view it in full screen.
I design marketing systems that turn complex products into clear, usable experiences. From paid ads and web to content like ebooks, I build cohesive systems that stay consistent across touchpoints and scale easily across teams.
VENDOROO | HERO GRAPHIC & PAID ADS
Conversion-focused redesign → product clarity + funnel alignment
Led visual direction and execution for landing page and paid acquisition assets, focusing on making the product instantly understandable and reducing friction across the user journey.
Redesigned the landing page hero and aligned ~30 paid ads into a cohesive system, contributing to a landing page CVR increase from 2.6% to 4.94% (~90% lift).
#ProductMarketing
#ConversionDesign
#B2BGrowth
Led visual direction and execution for landing page and paid acquisition assets, focusing on making the product instantly understandable and reducing friction across the user journey.
Redesigned the landing page hero and aligned ~30 paid ads into a cohesive system, contributing to a landing page CVR increase from 2.6% to 4.94% (~90% lift).
#ProductMarketing
#ConversionDesign
#B2BGrowth
The Ultimate Roofing Marketing Guide | Roofr
I led the complete creative direction and execution of this marketing handbook, owning the project from concept to launch. I transformed raw copy into a structured, feedback-ready Figma draft, then delivered a polished, lightweight InDesign PDF designed for practical use by roofers.
While the ebook saw 500–750+ total views and 250+ tracked downloads, its strongest impact was as a high-value brand and retention asset. It became a foundational piece supporting broader content marketing efforts, helping educate existing users, reinforce product value, and strengthen top-of-funnel storytelling across channels.
While the ebook saw 500–750+ total views and 250+ tracked downloads, its strongest impact was as a high-value brand and retention asset. It became a foundational piece supporting broader content marketing efforts, helping educate existing users, reinforce product value, and strengthen top-of-funnel storytelling across channels.
Valentine’s Campaign | SRS × Roofr
Partnership-led campaign system → multi-channel engagement
Led creative direction and visual identity for a partner marketing campaign at Roofr, building a scalable system across paid, web, and branch-level touchpoints.
The campaign contributed to $259K+ in attributed material order revenue, 372 engaged users (giveaway entries), and 7 new integrated customers, driven through cohesive, conversion-focused design.
#PartnershipMarketing
#CampaignSystems
#B2BGrowth
Led creative direction and visual identity for a partner marketing campaign at Roofr, building a scalable system across paid, web, and branch-level touchpoints.
The campaign contributed to $259K+ in attributed material order revenue, 372 engaged users (giveaway entries), and 7 new integrated customers, driven through cohesive, conversion-focused design.
#PartnershipMarketing
#CampaignSystems
#B2BGrowth
State of the Industry Report | Roofr
Rapid systemization → clear, scalable long-form insight
With a one-week turnaround, I led the design of Roofr’s State of the Industry Report, transforming a rough, text-heavy PowerPoint into a clear, engaging editorial publication. I focused on layout hierarchy, data visualization, and modular components that could scale across pages and formats, enabling fast production while maintaining consistency, clarity, and strong brand alignment.
The campaign generated 3,519 website views, 377 report downloads, 8 new subscriptions, and 33 subscription upgrades or expansions, turning a long-form content asset into measurable engagement and revenue impact.
#EditorialDesign
#ContentSystems
#DataVisualization
With a one-week turnaround, I led the design of Roofr’s State of the Industry Report, transforming a rough, text-heavy PowerPoint into a clear, engaging editorial publication. I focused on layout hierarchy, data visualization, and modular components that could scale across pages and formats, enabling fast production while maintaining consistency, clarity, and strong brand alignment.
The campaign generated 3,519 website views, 377 report downloads, 8 new subscriptions, and 33 subscription upgrades or expansions, turning a long-form content asset into measurable engagement and revenue impact.
#EditorialDesign
#ContentSystems
#DataVisualization
Product Marketing Ebook | Design Process & System Thinking
A behind-the-scenes look at how I design product marketing ebooks for SaaS: translating complex software features into clear narratives, consistent UI, and scalable visuals. This piece highlights my design thinking, system-first approach, and the tools I use (including AI) to move fast without sacrificing craft.
#ProductMarketing
#DesignSystems
#SaaSDesign
#ProductMarketing
#DesignSystems
#SaaSDesign
bottom of page