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Content, Social & Visual Systems

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Modular visual systems built to support high-volume content across social, editorial, and educational platforms. The focus is consistency at scale—frameworks that help teams move fast while staying on brand, clear, and visually cohesive.

#ContentDesign #VisualSystems #DesignSystems

Scaling CFI’s YouTube Visual System

CFI YouTube Thumbnail System
System-led content optimization → sustained channel growth

I led the redesign of CFI’s YouTube thumbnail system, rebuilding 400+ assets into a clear, consistent, and scalable visual system. Partnering closely with SEO, I optimized hierarchy, layout, and messaging to improve discoverability and click performance, directly supporting long-term channel growth and helping CFI surpass 200K subscribers.

#VisualSystems
#ContentStrategy
#SEODesign

CFI × Macabacus Icon System

System unification → cohesive brand & product experience

I led the creation of a large-scale icon system to unify brand and product experiences across CFI and Macabacus. I designed and systematized 500+ custom icons, partnering closely with engineers to adapt Microsoft Office–standard icons for Excel, PowerPoint, and Word into a cohesive, brand-aligned visual language. Built on a precise grid, the system prioritizes clarity, consistency, and long-term scalability across products and platforms.

#DesignSystems
#ProductUI
#Iconography

Editorial Content & Publication Design

A collection of ebooks, reports, and editorial-style publications designed to support high-volume content needs. This work focuses on clear hierarchy, modular layouts, and visual consistency—transforming dense information into engaging, scalable assets used across marketing, education, and social channels.

#ContentDesign #EditorialDesign #VisualSystems #DesignSystems

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