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Experiential, Merch & Creative Explorations

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A curated collection exploring brand expression beyond screens. This work translates visual identity into physical and experiential formats—print, merch, and spatial applications—balancing structure, craft, and creative experimentation.

#ExperientialDesign #BrandExpression #CreativeExploration

Meet AI Roofus

AI-enabled system exploration → measurable engagement lift

I explored AI-driven 3D workflows to create a scalable character system for Roofr’s mascot, Roofus, using AI to rapidly generate poses, expressions, and variations that could be deployed across digital and physical touchpoints. What began as a creative exploration evolved into a high-engagement experiential asset, increasing audience interaction at tradeshows through printed merch and displays, and ultimately leading to the production of a real-world mascot based on the AI-generated design.

#AIWorkflows
#ExperientialDesign
#BrandSystems

Airbnb Branding – Pine View

A cozy, nature-inspired brand identity created for a Comox Valley Airbnb. The visual system blends rustic charm with modern simplicity, using earthy tones and organic forms to reflect the surrounding forest and create a welcoming, memorable stay experience for guests.

#BrandIdentity #Airbnb #BrandedMerch

Scream – A Playful Take on Ice Cream Branding

A branding concept developed around the idea of a “slimming ice cream.” The identity combines playful geometry, warm color contrasts, and a gender-neutral palette with a refined, editorial tone—transforming a provocative idea into a cohesive, modern brand that feels confident and memorable.

#Branding #DesignChallenge #VisualIdentity

Bistro Moderne – French Restaurant Concept

An exploratory branding project for a French restaurant concept, focused on balancing tradition with character. The identity pairs a minimal line illustration with a restrained color palette and a clear typographic system, resulting in a brand that feels classic, confident, and quietly playful across menus, signage, and packaging.

#BrandExploration #VisualIdentity

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