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Branding Systems & Identity

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Scalable brand systems designed for growing companies. This work focuses on core visual foundations—identity, typography, color, and structure—and how they translate into practical, flexible systems used across product, marketing, and internal teams, built for clarity today and durability over time.

#BrandSystems #VisualIdentity #CreativeDirection

Two Accounting Brand Systems

Two parallel branding projects within the accounting space. Each focused on translating clarity, trust, and professionalism into modern brand systems—covering logo refinement, visual language, and practical brandbooks built for real, day-to-day use without disrupting credibility.

#BrandSystems #BrandConsistency

Freelance Logos & Visual Identity Explorations

A curated selection of freelance logos and look-and-feel explorations created for clients across hospitality, wellness, food, and sustainable brands. Each project focuses on defining a distinct visual language—balancing strategy, personality, and clarity to create identities that stand out and scale naturally.

#LookAndFeel #Branding

Silica — Branding & Web

A cohesive brand system for a climate-tech company, spanning visual identity, brand guidelines, and web design. I developed the logo and brandbook, then translated the system into an already chosen Squarespace template website. The work is presented through a short motion piece, unifying brand, product, and messaging into a single narrative.

#BrandSystems #WebDesign #MotionDesign

Punto Croquetas – Brand Identity

A full brand identity for a pet food company, focused on creating a friendly, recognizable presence supported by a cohesive visual system. Designed to scale across packaging, digital touchpoints, and brand communications, the identity balances warmth, clarity, and consistency.

#BrandSystems #IdentityDesign

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