Portafolio – Play

DESIGN LAB

Creative explorations, design challenges, and freelance projects I have worked on that highlight my craft.

Scream: Branding a Bold Idea

One of my favorite design challenges: given just one week for a job application brief, I developed the full visual identity for a bold concept — a ‘slimming ice cream.’ From logo and packaging to digital, I built a brand system that balanced playful colors and patterns with an elegant voice, turning a crazy idea into a cohesive, fun, and disruptive identity.

A Freelance Journey in Brands

Over the years, I’ve partnered with diverse clients—ranging from wellness coaches to accounting firms—to create brands that are as distinct as their stories. Each identity reflects a careful balance of strategy, creativity, and design clarity, tailored to resonate with its audience and stand the test of time

Editorial & Marketing Layouts

From 1-pagers to full magazines and reports, I design editorial-style spreads that balance clarity, hierarchy, and storytelling—turning raw content into cohesive, on-brand layouts that engage and resonate.

“Adriana is one of the most talented visual designers I’ve had the pleasure of working with. She is not only amazing at her craft, but is a kind, empathetic, patient, and hardworking team member that always gets the job done on time. She welcomes feedback and is careful in her revisions, always willing to make updates with a positive attitude. Above all, she strives to learn, grow and excel at her profession, while taking on any challenge in stride.”

Kate Robertson

VP of Marketing @ Hopskip

DESIGN LAB

Creative explorations, design challenges, and freelance projects I have worked on that highlight my craft.

Scream: Branding a Bold Idea

One of my favorite design challenges: given just one week for a job application brief, I developed the full visual identity for a bold concept — a ‘slimming ice cream.’ From logo and packaging to digital, I built a brand system that balanced playful colors and patterns with an elegant voice, turning a crazy idea into a cohesive, fun, and disruptive identity.

A Freelance Journey in Brands

Over the years, I’ve partnered with diverse clients to create brands and their brand books, to help them emphasize their distinct stories. Each identity reflects a careful balance of strategy, creativity, and design clarity, tailored to resonate with their audience.

Editorial & Marketing Layouts

From 1-pagers to full magazines and reports, I design editorial-style spreads that balance clarity, hierarchy, and storytelling—turning raw content into cohesive, on-brand layouts that engage and resonate.

“Adriana is one of the most talented visual designers I’ve had the pleasure of working with. She is not only amazing at her craft, but is a kind, empathetic, patient, and hardworking team member that always gets the job done on time. She welcomes feedback and is careful in her revisions, always willing to make updates with a positive attitude. Above all, she strives to learn, grow and excel at her profession, while taking on any challenge in stride.”

Kate Robertson

VP of Marketing @ Hopskip

DESIGN LAB

Creative explorations, design challenges, and freelance projects I have worked on that highlight my craft.

Scream: Branding a Bold Idea

One of my favorite design challenges: given just one week for a job application brief, I developed the full visual identity for a bold concept — a ‘slimming ice cream.’ From logo and packaging to digital, I built a brand system that balanced playful colors and patterns with an elegant voice, turning a crazy idea into a cohesive, fun, and disruptive identity.

A Freelance Journey in Brands

Over the years, I’ve worked with diverse clients to create brands and guidelines that are as distinct as their stories. Each identity reflects a careful balance of strategy, creativity, and design clarity, tailored to resonate with their audience.

Editorial & Marketing Layouts

From 1-pagers to full magazines and reports, I design editorial-style spreads that balance clarity, hierarchy, and storytelling—turning raw content into cohesive, on-brand layouts that engage and resonate.

“Adriana is one of the most talented visual designers I’ve had the pleasure of working with. She is not only amazing at her craft, but is a kind, empathetic, patient, and hardworking team member that always gets the job done on time. She welcomes feedback and is careful in her revisions, always willing to make updates with a positive attitude. Above all, she strives to learn, grow and excel at her profession, while taking on any challenge in stride.”

Kate Robertson

VP of Marketing @ Hopskip