About me
I am Adri ✌🏽 a designer, creative enthusiast, currently working remotely from a small town on Vancouver Island, originally born in Mexico. With an architectural background that shaped my eye for space, beauty, structure, and detail, I channel that perspective into visual design—crafting striking and scalable brands. I do my best work at the intersection of strategy and hands-on design.
Resume
Experience 🛠️
Sr. Visual Designer, Roofr
Oct 2023 - Present
Visual Designer - Oct 2022 - 2023
- Spearhead the development and optimization of Roofr's marketing design system, ensuring consistency, version control across all branding.
- Lead the visual branding strategy, managing design assets and templates for scalability and ease of use across teams.
- Designed 20+ marketing landing pages, including hero sections and modular page layouts, to support strategic campaigns and drive engagement.
- Integrate trends, AI and 3D design to enhance workflows and creative output.
- Oversee and create social media marketing designs, maintaining consistency across all platforms.
- Manage and own design content in Figma and Notion, streamlining asset organization for seamless collaboration and version control.
Digital Designer, Organika
June 2022 - Oct 2022
- Revamped Amazon’s creative content for Organika’s Canada & USA stores, including A+ content, side images, banners, display ads, and more.
- Created cohesive templates for 300+ products.
Graphic Designer, Corporate Finance Institute
Sep 2020 - Mar 2022
- Led design initiatives as the sole designer, ensuring brand consistency through rapid growth.
- Built a design system with 50+ reusable illustrations, components, and features.
- Led rebranding efforts, including for acquired company Macabacus.
- Designed 1,000+ custom icons for UI libraries and BIDA™ courses.
- Created B2C/B2B marketing materials, from brochures to social ads and more.
- Revamped CFI’s YouTube channel with 400+ thumbnails, driving 200K+ subscribers.
👋 Hello, I am Adri!
Craft ✨
Core Skills
Visual Storytelling/Creative Direction
Campaign & Concept Development
Social & Content Design
UI Design & Design Systems
Layout & Editorial Design
Presentation & Pitch Decks
Cross-Functional Collaboration
Tools
Figma
Adobe Creative SuiteMidJourneyChat GPT
Spline
Microsoft Office Suite
Languages
Spanish (native)
English (fluent)
French (un petit peu!)
Education 🎓
Graphic Design,
Associate Certificate
BCIT, 2019 - 2020
Vancouver, CanadaGPA: 95.00/100
with distinction
Architecture Degree
Universidad Iberoamericana,
2014-2019
Mexico City, Mexico
GPA: 95.00/100
with honours
adrianaduarte.ca
adridur95@gmail.com
(236) 886 7335
A Senior Visual Designer with experience in creative-driven SaaS companies. I blend a vibrant personality with a strategic lens to craft thoughtful design. Passionate about systems and organization, I build branded and scalable frameworks while integrating AI to elevate and optimize outcomes. Curiosity, beauty, and collaboration fuel everything I do.
Download Resume
Interests and hobbies
I’m passionate about staying ahead of design trends—from UI, to AI—and transforming them into thoughtful, creative work I can adapt to real life. Outside of design, I recharge through my passion in climbing, hiking, kayaking and paddle boarding in BC’s fresh and salty waters, thrifting adventures, and of course, time with my beautiful family.
“Adriana is one of the most talented visual designers I’ve had the pleasure of working with. She is not only amazing at her craft, but is a kind, empathetic, patient, and hardworking team member that always gets the job done on time. She welcomes feedback and is careful in her revisions, always willing to make updates with a positive attitude. Above all, she strives to learn, grow and excel at her profession, while taking on any challenge in stride.”
Kate Robertson
VP of Marketing @ Hopskip
